Presented by NextFab and Nikki Purvy Founder/Lead Web Designer Lidyr Creative Marketing Agency
Now that you have created a killer product, this course will teach you how to set up an online store so that you can sell your merchandise online. This is a beginner course where we give you the basics of ecommerce. We will take you through the process of setting up your store, adding your products for the world to buy, collecting payment, and we will even show you the basics of marketing your store once it's complete.
1) Intro to ecommerce
b. Industry stats
c. Why you NEED an ecommerce site to ensure your success
2) Types of ecommerce stores
a. Shopify (pros/cons)
b. Volusion (pros/cons)
c. Bigcartel (pros/cons)
d. Wordpress (pros/ there are no cons)
3) Intro to Wordpress
b. How it works
4) Building your store in Wordpress
b. Choosing a theme
c. Choosing your plugins
e. Must have pages (home, contact, about, shop –etc)
f. Adding your products
g. Credit card processing options
ii. Online Credit card processor/merchant account
h. Shipping solutions
5) Marketing your store
a. Social media
b. Email blasts
c. Facebook ads/google ads
Nikki Purvy is the founder of Lidyr Creative Marketing Agency, a digital marketing strategy firm specializing in web design, app development, graphic design, social media marketing and search engine optimization. Residing in both Los Angeles and Philadelphia, she works with companies and individuals to create, establish, and build their brands both online and in the physical world. She and the company have been responsible for developing and marketing an arsenal of businesses from the likes of several luxury service companies, motion picture films, multi-million dollar e-commerce fashion sites, a top footwear brand, multiple real estate investment companies, and a large national professional conference to name a few. Prior to becoming a digital marketing expert, she had a successful career in finance as an Institutional Fixed Income Trader. Nikki has a B.A. in Finance from Temple University and plays the bass in her spare time.
Bario Neal will be hosting a lecture at NextFab with Jean-Noel Soni, the mastermind behind Top Notch Faceting, Wednesday September 24th from 5-7PM.
Jean-Noel Soni is known for his one of a kind, precision cut gemstones, and is the winner of multiple AGTA Spectrum Awards in Innovative Faceting and Phenomenal Gemstones. In addition to discussing technique, Jean will share with us his cutting and stone sourcing philosophy.
In addition to this discussion, Bario Neal's Melissa Guglielmo, jewelry artist and maker, will screen clips and discuss an upcoming documentary about the artisans of Philadelphia's historic Jeweler's Row.